Data is collected over the past 20 years from a wide range of nonprofit sources on the social and environmental responsibility of more than 1000 companies.*
The data is organized in a massive database that matches companies with their brands, assigns weights to each piece of data, and calculates an overall responsibility score.
Companies/brands are transferred to smaller, more specific charts based on product categories where each one is assigned a letter grade based on its overall responsibility relative to its competitors in the same product category.
Companies/brands are then transferred into easy-to-use report cards that allow people to quickly identify the most/least responsible choices when they are shopping online, at the supermarket, or in the mall.
* While this research project allows for a more complete view of the "big picture" of a company's responsibility over the long term, it does not yet have the capacity or infrastructure necessary to include some of the more common, ever-shifting, qualitative data (e.g. news stories) available to the general public. This kind of larger project is possible if funding becomes available. Please contact me if you are interested in expanding the scope of this research.